Lalela Scarf Charity Event
RACHEL BIRTHISTLE STUDIO SHOWROOM, CERNOBBIO - COMO (IT)
November 2024
November 2024
Rachel Birthistle Studio hosted Lalela Scarf for a seasonal pop-up in Cernobbio, spotlighting the brand’s handcrafted accessories while supporting their mission to fund arts education for youth in under-resourced communities through every purchase.
PROJECT BRIEF
Following a meeting in South Africa, the Studio invited Lalela Scarf to stage a pop-up in its Cernobbio space. The initiative offered visibility for the brand’s ethically made accessories and supported its commitment to transformative arts education.
During a research trip to South Africa, Rachel discovered Lalela Scarf, a brand whose mission is as compelling as its design. With 100% of profits funding arts education for youth in under-resourced communities, Lalela empowers the next generation through creative expression. To bring visibility to their work and introduce their products to a European audience, the Studio hosted a curated pop-up in its Cernobbio space. The selection included pyjamas, scarves, washbags, and pouches each piece a canvas for vibrant, original artwork created by Lalela students. This collaboration was both a retail activation and a platform for purpose, aligning with the Studio’s belief in storytelling that connects design with meaningful social impact.